Marketing Mentor Program

Specialising in Marketing & Media Savvy Coaching for Micro to Medium Businesses

What Do You Need ?

Do You Have a Marketing Plan?
Do you need help to put your Marketing Business Plan together, help on a campaign, event or product launch?

Are you drowning in WORK?
Do you need to take the time to do some strategic marketing planning for your business and its future direction in light of the rapidly changing marketplace - that is help to work smarter, not harder.

Do you need to acquire or polish your Marketing & Publicity Generation Skills?
Do you need someone to help you work on your business marketing weaknesses, inspire you, help you to inspire your staff, help you and them to feel passionate about the possibilities?

Are you a micro or small business that needs help to navigate a safe course to success?
Would you like to discuss your marketing strategy with someone who has twenty seven years marketing experience, is highly creative, has a keen eye on new developments; someone that has vision and can see beyond the immediate and bring “fresh eyes and brains” to solve your marketing problems?

Do you want a step by step customized solution or marketing plan for your business sustainability and growth?

What Past Clients Said…

“Viktoria has assisted me in the marketing and promotion of our existing business, including advising how to achieve maximum local  newspaper publicity at no cost. The approach was so successful that we achieved several half page editorials at zero cost, which translated into immediate sales at the cash register….Viktoria is very professional, enthusiastic and has great attention to detail. She has a positive and nurturing personality and we have no hesitation in recommending her to any business owner looking to increase the profitability of their business.”
Lucille & Darren Pead, Owners,  The Lucille Group & Guy Stuff

“Having Viktoria as a mentor on this inaugural industry event has given me the personal confidence needed to negotiate with big business. Her work ethics and encouragement have been a tremendous example and she has  increased my desire to work on my weaknesses, improve on the abilities I have. She has awakened me to greater and challenging possibilities and improved both my business and interpersonal communications. On a more personal level, Viktoria created a belief in me that  anything is possible.”
Sally Wilson, Owner, Delish Designs & Scrapbooking Industry Association President

“Your talk at the SIA conference was very inspiring and one of the reasons we did participate this year in the Biggest Morning Tea….I have also started to be involved (in many different ways) at various school fetes (all coming up in Spring) around the area as I am trying to put into practice the idea of people seeing us out and about and in print to start remembering us. I really got a lot of inspiration from your talk and I thank you for that. I have really revved up my staff with all the ideas I brought back from the SIA conference.”
Kylie Gatto,Owner, Memories in the Making

Master Class Outline

Welcome Overview & Introductions

Unit 1 - Understanding the Basics

• Marketing Momentum
• USP vs ESP
• Differentiation by Specialisation
• Credibility Visibility
• Exposure & Publicity
• Promotional Planning Calendar

Morning Tea

Unit 2 - Understanding the Customer

• Identifying Target Market Groups
• Relationship Marketing
• The Loyalty Ladder
• Networking & Radar Presence
• Prospect Sharing & Cross Promotion
• Direct Mail, Newsletters & Contact Cycle
• The Magic of the Unexpected Gift
• Special Events

LUNCH

Unit 3 - Publicity

• What is Publicity
• How do you get it
• Why you want it
• How to Approach the Media
• Photos for Media
• Which Magazines & Press to Target

Afternoon Tea

Unit 4- Media Savvy

• How to Write a Great Press Release
• How to Write a Pitch
• How to Uncover Your “Angles”
• The Website Media Centre

Wrap-UP

Cost

Custom Coaching Packages
A Custom Coaching Package  Can be Arranged to Suit Both Your Budget & Individual Business.
Small Group (max. 4)  Master Classes & Workshops Can also be Custom Designed.
Please Phone Viktoria, in Confidence and without Obligation  to Discuss Your Needs.

To Book

A 50% deposit is required at time of booking any particular service(s). Balance due 10 days prior to master class or service start. Payment by cheque, cash, money order, EFTPOS, MasterCard or Visa.
Cancellation fee of 20% of booked value applies if cancelling within 14 days of class start.

Class Location

A Meeting Room that is mutually convenient
for the coach and participants can be chosen at the time of booking.

Obligation free 1 hour consultation FOR FREE
Thereafter, set hourly rate.

Contact Viktoria

Viktoria Darabi
Marketing Mentor Programme
143 Pitt Town Road,
Mc Graths Hill NSW 2756
(02) 4577-8697
viktoria@westnet.com.au